Fuenmayor was the seat of the Real Junta de Cosecheros (Royal Assembly of Growers), precedent of the current Consejo Regulador, in the Marquéses de Teran palace, today restored.  It was founded in 1788 by growers from 52 towns, to improve the elaboration and marketing of wines. The same as Cenicero, the town is the seat of some of the centenary wineries, born in the XIX century, with the “modern” Rioja elaboration, motivated by the French Phylloxera.

Finca Valpiedra is in the heart of La Rioja Alta, between the historic towns of Cenicero and Fuenmayor. Cenicero is the town in Rioja Alta with the largest vineyard surface and the since Middle Age has been dedicated almost exclusively to vine growing. In this stony soil it is difficult to plant anything else and, in fact, both Cenicero and Fuenmayor still keep some of the oldest caves where wines were once aged, even from the XVI and XVII centuries, in the masonry lord houses of the aristocracy.